“Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends a good deal on where you want to get to.
Alice: I don’t much care where.
The Cheshire Cat: Then it doesn’t much matter which way you go.
Alice: …So long as I get somewhere.
The Cheshire Cat: Oh, you’re sure to do that, if only you walk long enough.” Lewis Carroll, Alice in Wonderland
I’ve seen articles and leadership workshops where this quote is used to emphasize the need for goals, direction, and mission.
I want to use this quote for the opposite reason. There are two principles as we walk into the unknown:
- Don’t expect to get to where you were because that may not be where you’re going.
- Give up where you were going and discover where you need to be
Already, we’re seeing companies adjusting to a new angle on their business.
- Breweries who are now manufacturing hand sanitizer.
- Plastic/acrylic divider companies who are booming
- Take-out from restaurants that normally wouldn’t do take out.
- Churches getting into live streaming.
- Ford and other auto manufactures making ventilator machines.
Where do you need to go to get to where you need to be?
johnelzinga.com 